'Effective Communication' is focusing on the needs of your customer base, then deciding which tools are best for communicating to them. 'Effective Communication' increases the ratio of understanding to time by utilizing appropriate tools.
Most Internet companies believe they are limited to 2D and simple animations and choose tools such as Flash because they aren't aware of their options. Industries and companies that are attuned to the pulse of the web are actively evolving the Internet beyond the self-imposed limits of 2D by incorporating 3D visualization on their website.
3D-Online is about vision. While others simply reiterate the trade journals, 3D-Online represents a vision for the Internet that is embracing the future now. We know business models, media models and media evolution. 3D-Online helped develop the first 2D Graphical User Interfaces and is poised to develop the 3D Spatial User Interface.